The mission and/or main activities that contribute to being culturally significant:
Sedona NOW has emerged as a dynamic cultural force in Northern Arizona by centering community storytelling, elevating local voices, and bridging the gap between tourism and resident identity. With its grassroots production and hyper-local focus, the station captures the rhythms of Sedona—from its Indigenous heritage and artistic ecosystems to the modern mix of ecological stewardship and inclusive social values. By amplifying diverse narratives and providing a platform for everyday citizens as well as artists, entrepreneurs, and community leaders, Sedona NOW TV strengthens local cultural infrastructure, fosters pride in place, and helps the region define itself on its own terms.
